Heloiza Fernandes de Oliveira

Heloiza Fernandes de Oliveira is a seasoned professional with extensive experience in market strategy, product management, SEO analysis, and content management across various industries, particularly in the gaming and sports sectors. Currently serving as a Gaming Specialist at Legend, Heloiza is responsible for launching gambling affiliate websites, enhancing UX/UI design, managing content strategies, and analyzing performance metrics. Previous roles include serving as Country Manager at E2 Communications GmbH for Brazil and Portugal, where market needs were evaluated to adapt sports betting platforms, and a Marketing Communication Specialist with Students Exchange Companies, focused on event planning. Early career experiences as a Marketing Account Manager across multiple communication agencies and roles at SATIZ/ARK for FIAT, along with a foundation in banking at ABN AMRO Bank, underpin a diverse skill set in marketing and communication. Heloiza holds an MBA in Marketing and Communication and a Bachelor’s degree in Business Administration.