Legends
Arianna Lacerte is an accomplished legal professional with significant experience in business and legal affairs within the sports industry. Currently serving as Vice President of Business & Legal Affairs for Global Sales & Global Partnerships at Legends since July 2021, Arianna has progressed through various roles including Senior Director and Director. Prior experience includes a role as Legal Counsel on secondment at Major League Soccer, and various legal positions at Proskauer Rose LLP, including Associate and Summer Associate. Arianna has also gained valuable insights into player health and legal matters during a secondment with the National Basketball Association. Education includes a Juris Doctor from the University of Virginia School of Law and a Bachelor of Science in Business Administration with a focus on Marketing from the University of South Carolina.
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Legends
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Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide - Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Global Technology Solutions - offering clients and partners a 360-degree service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. They are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment. The Yankees and Dallas Cowboys founded Legends in 2008, with the company initially focused on running concessions and retail merchandising at their stadiums and other sports venues and entertainment complexes. Since then, Legends has become a major player in the sports business ecosystem and expanded to hospitality, sponsorships and numerous other areas.