Legends
James Burns is an experienced professional in sports management with a strong background in partnership activation and ticket sales. Currently serving as the Partnership Activation Manager for the Fredericksburg Nationals since November 2019, James focuses on maintaining relationships with existing partners and recruiting new sponsors. Previously, James held the role of Account Executive for the Fredericksburg Nationals and Rapid City Rush Professional, where successful ticket package sales were achieved through various outreach efforts. James also gained valuable experience as a Sales Assistant for the Port Charlotte Stone Crabs, a Video Scout Associate with Sports Info Solutions, and an intern with both Baseball Info Solutions and The Ripken Experience. James holds a Master of Science in Sport Management from the State University of New York Cortland and a Bachelor of Arts in American Studies from Siena College.
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Legends
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Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide - Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Global Technology Solutions - offering clients and partners a 360-degree service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. They are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment. The Yankees and Dallas Cowboys founded Legends in 2008, with the company initially focused on running concessions and retail merchandising at their stadiums and other sports venues and entertainment complexes. Since then, Legends has become a major player in the sports business ecosystem and expanded to hospitality, sponsorships and numerous other areas.