Matt Cohn currently serves as the Senior Director of Partnership Sales at Legends Growth Enterprises, a position held since August 2024. Prior to this role, Cohn was the Director of Partnerships at Elevate from June 2022 to February 2024. Cohn has extensive experience in athlete marketing and sales, having held multiple positions at Wasserman from January 2018 to June 2022, including Director and Senior Manager. Earlier experience includes roles as an Account Executive at The Madison Square Garden Company and the Philadelphia 76ers, as well as internships with the PGA TOUR and Octagon. Cohn earned a degree in Sport Marketing & Management from Indiana University Bloomington.
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Legends
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Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide - Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Global Technology Solutions - offering clients and partners a 360-degree service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. They are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment. The Yankees and Dallas Cowboys founded Legends in 2008, with the company initially focused on running concessions and retail merchandising at their stadiums and other sports venues and entertainment complexes. Since then, Legends has become a major player in the sports business ecosystem and expanded to hospitality, sponsorships and numerous other areas.
