Legends
Olivia Southerland is a seasoned professional in ticket sales and customer relations, currently serving as a Senior Ticket Sales Representative at Legends since March 2025. Prior experience includes working as a Development Specialist at the Chick-fil-A College Football Hall of Fame, where Olivia developed strong donor relationships through strategic communication and innovative promotions, and as a Group Sales Executive, successfully converting leads into ticket sales while enhancing the client experience. Earlier roles include a Marketing Intern at OCV, LLC, where Olivia focused on creating effective marketing campaigns to generate sales leads. Olivia holds a Bachelor of Science in Business Administration with a concentration in Marketing from Auburn University Harbert College of Business, graduating in May 2023.
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Legends
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Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide - Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Global Technology Solutions - offering clients and partners a 360-degree service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. They are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment. The Yankees and Dallas Cowboys founded Legends in 2008, with the company initially focused on running concessions and retail merchandising at their stadiums and other sports venues and entertainment complexes. Since then, Legends has become a major player in the sports business ecosystem and expanded to hospitality, sponsorships and numerous other areas.