Legends
Sheldon Bell is a seasoned professional in premium sales and service, currently serving as the Director of Premium Sales & Service at A’s Las Vegas Ballpark with Legends since April 2025. Prior experience includes senior management roles at the Las Vegas Raiders between January 2020 and April 2025, and earlier positions with Legends and IMG Academy, where Sheldon excelled in various capacities related to premium sales and football advisory. Educational credentials include a Bachelor of Arts in Sociology from Duke University and a Master of Science in Sports Management from West Virginia University.
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Legends
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Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide - Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Global Technology Solutions - offering clients and partners a 360-degree service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. They are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment. The Yankees and Dallas Cowboys founded Legends in 2008, with the company initially focused on running concessions and retail merchandising at their stadiums and other sports venues and entertainment complexes. Since then, Legends has become a major player in the sports business ecosystem and expanded to hospitality, sponsorships and numerous other areas.