Legends
Sierra Butler is a highly experienced Special Events Sales Manager at Legends, with tenure beginning in August 2019, where a notable achievement includes a 48% increase in year-over-year sales revenue. Prior roles at Legends include Senior Special Events Sales and Catering Manager, Special Event Sales and Catering Manager, and Special Events and Catering Coordinator, focusing on the planning and execution of high-attendance events, such as Dallas Cowboys game days. Earlier experience includes a position as Special Events & Catering Assistant at Legends and Sales Manager at PSAV, where sales quotas were consistently surpassed. Sierra Butler holds a Bachelor of Business Administration (BBA) in Sports Sponsorship and Sales from Baylor University's Hankamer School of Business, obtained in 2015.
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Legends
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Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide - Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Global Technology Solutions - offering clients and partners a 360-degree service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. They are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment. The Yankees and Dallas Cowboys founded Legends in 2008, with the company initially focused on running concessions and retail merchandising at their stadiums and other sports venues and entertainment complexes. Since then, Legends has become a major player in the sports business ecosystem and expanded to hospitality, sponsorships and numerous other areas.