Legends
Tawanda Mwedziwendira is an experienced Premium Sales Manager at Legends, specializing in premium seating sales for the University of Kansas, with a notable achievement of selling out inventory for the new David Booth Kansas Memorial Stadium, set to open in August 2025. Prior experience includes an Account Executive role at AT&T Stadium for the Dallas Cowboys, where significant revenue gains were realized through effective cold calling and client engagement. Tawanda has also undertaken various internships within the sports industry, such as Suites Sales & Service Intern with the Dallas Cowboys, along with roles at organizations like the Oakland Athletics and Northwest Arkansas Naturals. Tawanda holds a Bachelor's degree in Recreation and Sport Management from the University of Arkansas and has a foundation through earlier education at Texas Tech University and Mckinney Boyd High School.
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Legends
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Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide - Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Global Technology Solutions - offering clients and partners a 360-degree service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. They are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment. The Yankees and Dallas Cowboys founded Legends in 2008, with the company initially focused on running concessions and retail merchandising at their stadiums and other sports venues and entertainment complexes. Since then, Legends has become a major player in the sports business ecosystem and expanded to hospitality, sponsorships and numerous other areas.