Tim Hirst is an experienced operations and marketing professional with a strong background in sports administration. Currently serving as VP Operations at Legends since January 2022, Tim has previously held significant roles including Chief of Acceleration at 4FRONT, overseeing various operational areas and facilitating the company's acquisition by Legends. At the AFL, Tim contributed to brand growth across New South Wales and Queensland, managed game day operations, and directed marketing initiatives. Earlier experiences include marketing roles at Coles Group and SuperSprint, as well as a progressive career at St Kilda Football Club in sponsorship management. Tim holds a Professional Masters of Sports Administration from Ohio University and a Bachelor of Business and Commerce from Monash University.
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Legends
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Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide - Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Global Technology Solutions - offering clients and partners a 360-degree service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. They are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment. The Yankees and Dallas Cowboys founded Legends in 2008, with the company initially focused on running concessions and retail merchandising at their stadiums and other sports venues and entertainment complexes. Since then, Legends has become a major player in the sports business ecosystem and expanded to hospitality, sponsorships and numerous other areas.
