Karina Saraiva

Karina Saraiva has a diverse work experience spanning various roles and industries. Karina is currently working at LegitFit as a Demand Generation Specialist. Prior to that, they worked at Musgrave MarketPlace as a Digital Assistant Brand Manager, where they managed SEM and social media paid ads, as well as social media content and landing page SEO. Before that, they held the position of Ecommerce and Marketing Manager at Vibes & Scribes, overseeing strategic marketing plans and managing cross-functional teams. Karina also worked as a Customer Retention Executive at Musgrave, executing onboarding and retention strategies. Karina gained experience as a Content Manager during their studies at Cork Institute of Technology, where they conducted research on ethical beauty consumption. In their earlier career, they worked at SiteMinder as an EMEA Onboarding Operations Coordinator and Onboarding Specialist, at Glass Lewis & Co. as a Market Research Associate, at Papo de Homem as a Digital Community Manager, at Editora Saraiva as a Digital Marketing Associate, and at EC Publicidade as a Creative Project Manager.

Karina Saraiva has a strong education background in the field of digital marketing and communications. Karina completed their Master of Science (MS) degree in Digital Marketing Strategy from Munster Technological University, graduating in 2019. Prior to that, they obtained a Certificate in Digital Marketing & Social Media for Business from Limerick College of Further Education in 2014. Karina also earned a Bachelor's degree in Communications with an emphasis on Publicity and Advertising from Universidade Anhembi Morumbi, which they completed between 2009 and 2012.

In addition to their formal education, Karina has also obtained the Google Analytics Individual Qualification certification from Google in August 2018.