LEGO House
Malene Schmelling is an accomplished professional in the retail and consumer goods sector, currently serving as Senior Tours Manager at LEGO House since October 2024. Previously, Malene held the position of CEO at Done by Deer A/S from August 2018 to September 2024, where the company, a Danish children’s brand, focused on modern lifestyle products for infants and toddlers. Prior to that, Malene gained extensive experience at LEGO Group in various roles including Operations Director and Senior Brand Manager for Boys Super Segment from August 2015 to July 2018. Other notable positions include Nordic Sales Director at NORSTAR and Purchasing & Merchandising Manager at TOP-TOY A/S, where responsibilities included P&L management and team leadership. Malene began a career in product management at Dansk Supermarked, with roles spanning from category management to product management in household textiles.
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LEGO House
LEGO® House is a 12,000-square metre house filled with 25 million LEGO bricks, unique LEGO Experiences never seen before and the world’s nicest Play Agents ready to give LEGO fans of all ages the ultimate LEGO experience. Learning is at the heart of LEGO play, and the LEGO House. When you are playing, you are experimenting, tinkering, messing around and making mistakes; and in that process you are learning – we call it “Learning through Play”. All activities in the LEGO House Experience Zones embody the LEGO Learning Through Play philosophy. LEGO House is located in Billund, Denmark, only few meters from where the LEGO brick was invented. We call it the Home of the Brick and there will be only one LEGO House in the world.