Leifheit Group
Alexander Rau has a diverse work experience in brand and digital activation, brand communications, brand activation, and digital marketing. From March 2022 onwards, they have been working as the Head of Brand & Digital Activation and Kundenservice at Leifheit AG. Prior to that, they served as the Head of Brand Communications & Media from September 2019 to March 2022. Alexander also held the position of Head of Brand Activation & App Soehnle from October 2018 to August 2019, and Brand Manager Digital from January 2018 to September 2018 at the same company. Before joining Leifheit AG, Alexander worked at Polar Electro Oy. Alexander was the Head of Shopper & Customer Marketing DACH from January 2017 to December 2017. From July 2015 to December 2016, they served as the Marketing Communications Coordinator, and they started their career at Polar Electro Oy as a Marketing Assistant from May 2013 to June 2015.
Alexander Rau attended Johannes Gutenberg University Mainz from 2007 to 2013, where they obtained a degree in Marketing/Marketing-Management, allgemein.
Leifheit Group
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Leifheit AG is a Germany-based manufacturer of household products, with focus on cleaning, laundry care, kitchen goods and wellbeing. It operates through two segments: Brand Business and Volume Business. The Brand Business segment focuses on the distribution of products under the Leifheit and Soehnle brands. The Brand Business segment includes the French subsidiaries Birambeau and Herby as well as the Project Business. Through the Leifheit brand the Company offers storage solutions for kitchen utensils, meal preparation tools, ironing and drying equipment, as well as cleaning equipment, and through the Soehnle brand the Company provides body analysis scales, kitchen sales, heat pillows and blankets and room fragrances.