Leifheit Group
Annika Friedsam is an experienced media and brand management professional with a strong background in marketing. Since August 2010, Friedsam has held various positions at Leifheit AG, currently serving as Senior Media Manager for Central Europe, previously as Manager Media Central Europe, Brand Activation/Communication Manager for SOEHNLE, and International Product Manager. Prior experience includes serving as Product Manager at VTech from February 2008 to July 2010 and Brand Manager at Mattel from December 2004 to February 2008. Annika Friedsam holds a Master of Business Administration (MBA) in Marketing from the University of Applied Sciences Koblenz and a Diplom Kommunikations- & Marketingwirtin in Communication & Marketing from the Werbe- & Medienakademie Marquardt.
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Leifheit Group
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Leifheit AG is a Germany-based manufacturer of household products, with focus on cleaning, laundry care, kitchen goods and wellbeing. It operates through two segments: Brand Business and Volume Business. The Brand Business segment focuses on the distribution of products under the Leifheit and Soehnle brands. The Brand Business segment includes the French subsidiaries Birambeau and Herby as well as the Project Business. Through the Leifheit brand the Company offers storage solutions for kitchen utensils, meal preparation tools, ironing and drying equipment, as well as cleaning equipment, and through the Soehnle brand the Company provides body analysis scales, kitchen sales, heat pillows and blankets and room fragrances.