Annika Friedsam

Annika Friedsam is an experienced media and brand management professional with a strong background in marketing. Since August 2010, Friedsam has held various positions at Leifheit AG, currently serving as Senior Media Manager for Central Europe, previously as Manager Media Central Europe, Brand Activation/Communication Manager for SOEHNLE, and International Product Manager. Prior experience includes serving as Product Manager at VTech from February 2008 to July 2010 and Brand Manager at Mattel from December 2004 to February 2008. Annika Friedsam holds a Master of Business Administration (MBA) in Marketing from the University of Applied Sciences Koblenz and a Diplom Kommunikations- & Marketingwirtin in Communication & Marketing from the Werbe- & Medienakademie Marquardt.