Lieve Korevaar

Lieve Korevaar is an experienced brand manager currently working at Lekker Fris since January 2022, overseeing brands such as Capri-Sun, Arizona Iced Tea, Charlie's, Nexba Kombucha, Bionade, and others. Previously, Lieve founded Shampearl and served as a brand manager and activation manager for Nexba Kombucha and Bionade. Lieve's early career includes a role as a digital innovation trainee at Coca-Cola European Partners, where an innovation process was successfully completed as a graduation project. Additional experiences include participation in an innovation challenge at The HEINEKEN Company and roles at Mise en Place, Avans Hogeschool, Wade Bales Wine Society, and horeca cafe de Belhamel. Lieve holds a Master's degree in Management, Innovation, and Entrepreneurship from Antwerp Management School and a Bachelor's degree in Business Innovation from Avans University of Applied Sciences, along with an exchange program in Marketing and Sales from Universidad Complutense de Madrid.