Marcha de Groot

Marcha de Groot is a Senior Brand Manager at Lekker Fris since April 2021, overseeing brands such as Monin premium flavorings, Danone waters (evian & Volvic), and Bundaberg. Previously, Marcha has managed brands like AriZona and Charlie’s, while also serving as a Brand Manager at Lekker Fris, where expertise in data-driven marketing contributed to strong brand strategies. Prior roles include Commercial Business Intelligence Analyst and Trade Marketer at A Brand New Day, as well as leadership positions at Ahold Delhaize. Marcha holds a Master of Science in Marketing Management from Tilburg University and a Bachelor of Applied Science in Marketing from Avans University of Applied Sciences.