Mihaela Cicvaric is an experienced marketing professional with a strong background in product and content marketing. Currently serving in various roles at lemlist, lempire, and lemverse since February 2022, responsibilities include developing go-to-market strategies, managing content for over 120,000 subscribers, and creating digital marketing materials. Prior experience includes serving as a Content & Digital Marketing Specialist at SysKit, focusing on inbound marketing, SEO, and social media strategy, as well as a Junior Social Media Manager at inspiracija.com. Mihaela holds both a Master's degree in Marketing from the Faculty of Economics & Business Zagreb and a Bachelor's degree in Business Economics from the same institution, along with an Erasmus+ Programme experience at Católica Porto Business School.