Lemma
Vishal Shirke is an accomplished professional in the advertising and digital media industry, currently serving as the Director of Ad Operations at Lemma since August 2024. Prior to this role, Vishal held various positions, including Commercial Operations Lead at Adcuratio Media Inc., Lead - Client Solutions and Project Manager at ByteDance, and Team Lead - Publisher Yield at AdSparc, a division of Pureprofile. Vishal's expertise extends to programmatic advertising, yield optimization, and client solutions, with earlier experience as Mobile & Video Account Specialist at PubMatic and roles in ad operations at Talentica Software, Zedo India Pvt Ltd, and Intellvisions Software Limited. Vishal holds a Master's degree in Marketing Management from Jamnalal Bajaj Institute of Management Studies and a Bachelor's degree in Information Technology from St. Francis Institute of Technology.
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Lemma
Lemma is a leading omnichannel Supply Side Platform (SSP) specializing in emerging formats. With a focus on innovation, Lemma empowers marketers to leverage the full potential of diverse advertising channels through a single platform. By seamlessly integrating programmatic buying, digital out-of-home (DOOH), connected TV (CTV), and other emerging formats, Lemma enables advertisers to create engaging and impactful campaigns that reach their target audience across multiple touchpoints.