Lending Science DM is a leader in scientifically driven marketing and risk management solutions for the financial industry in the US and abroad. We help clients acquire new customers, optimize marketing and risk metrics, and maximize profitability. 

Our Core Competencies Include:

Multi-sourced & Modeled Credit & Non-Credit Data including over 21 databases & 3600 attributes, that can be interrogated for online and offline use. 

Data Science including predictive analytics for risk, response, revenue, profit, conversion, ROI, fraud, bankruptcy, and segmentation - for both customers and prospects.

Turnkey Direct Mail Marketing including scientific audience sourcing, analysis, and selection, creative, fulfillment and oversight, reporting, and optimization. 

Reach and Connect Digital Marketing: Our iReach technology allows businesses to track customer or prospect audiences online for over 70,000 behavioral triggers. This enables them to identify and advertise to known “in-market” prospects that have shown a high level of buying intent. 

iConnect enables businesses to market to individuals that have engaged with their company by connecting digital footprints and identities back to personally identifiable information for online and offline marketing. 

Risk Management: Our Risk Management offerings include custom segmentation and models for optimized performance, tri-bureau normalized attribute processing and licensing, real-time and offline decision processing, and policy consulting across the credit lifecycle. 

Industries Served Include Consumer Lending, Mortgage Lending, Real Estate, Commercial Lending, Debt Settlement, Debt Consolidation, Debt Collections, Automotive, Travel, and Insurance.

Credit

Insurance

Lending

Lending Science DM

Jon Geidel

John Lesnik

Kathy Kieffer

Karen Brown

This department focuses on analyzing data to generate insights and support decision-making across the organization.

Data Analytics

This department focuses on managing client accounts and ensuring customer satisfaction.

Account Management

This department focuses on analyzing data to drive decision-making and enhance operational efficiency.

Analytics Department

This department focuses on the development and execution of marketing and creative strategies to enhance brand visibility and engagement.

Creative Services

This department focuses on driving revenue growth through sales strategies and partnerships.

Sales and Business Development

This department develops and maintains software and systems to support technical operations.

Lending Science DM

Org chart

Teams

Data Analytics

Account Management

Analytics Department

Creative Services

Sales and Business Development

Engineering Services

Offices

Lending Science DM

Org chart

Teams

Data Analytics

Account Management

Analytics Department

Creative Services

Sales and Business Development

Engineering Services

Offices

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