Gordon W. McDiarmid

Gordon W. McDiarmid is a seasoned marketing professional with extensive experience in digital strategy and campaign execution across various organizations. Currently serving as Senior SEM Analyst at LendingTree since February 2021, McDiarmid previously held roles including Marketing Execution Manager and Lead Digital Strategist at Velocity Technology Solutions, where significant growth in social followers and organic web traffic was achieved. Prior experience includes impactful positions at Red Letter Marketing as a Digital Strategist and Account Manager, where McDiarmid notably enhanced website traffic and optimized paid search campaigns, along with a role at Sinclair Broadcast Group as Integrated Marketing Manager focusing on lead generation. McDiarmid's educational background includes a Bachelor of Arts in Communication Studies from the University of North Carolina at Greensboro.