Ivan Novichkov

Ivan Novichkov is a skilled Digital Analyst currently employed at Lendo AB since September 2023. Previously, Ivan served as a Product Data Analyst at H&M from May 2021 to July 2023, where responsibilities included conducting extensive tracking audits and analytics to ensure reliable data for business decisions. Earlier experience as a Web Analyst/Generalist involved customer behavior and sales analysis through Google Analytics, alongside BI analytics reporting. At UNIQLO, Ivan held the role of Senior E-Commerce and Digital Marketing Specialist, contributing to the launch of e-commerce services and leading a UX/UI review project. Ivan's career began at Booking.com as a Content Specialist and included a position as an International Travel Specialist at Tutor LLC. Ivan holds a Master's degree in Linguistics with a focus on Interpreting from Moscow Power Engineering Institute.