Mark Yonai is an experienced sales and marketing professional with a robust background in driving sales effectiveness and CRM strategies. Currently serving as the Director of Sales Effectiveness at Lennox International since March 2009, Mark has successfully developed and implemented strategies that enhance sales performance and coaching execution. Prior roles at Lennox include Sr. Manager of Sales Effectiveness and Salesforce.com CRM Manager, where Mark focused on integrating technology solutions to improve sales processes. Previous experience at Texas Instruments involved managing substantial marketing programs, while earlier roles at Equipto and Current Technology included directing marketing communications and conducting market research. Mark holds a Bachelor of Science in Business, Management, Marketing, and Related Support Services from Pensacola Christian College, earned in 1998.
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