Gustavo Cascone

Gustavo Cascone is a Sênior Web Analytics Specialist at Lenovo since July 2021, with a focus on planning and executing online sales campaigns for e-commerce in Brazil, defining strategies, and coordinating web optimizations. Prior experience includes roles as a Web Merchandiser and Analista de marketing e-commerce at Lojas Renner S.A., where Gustavo managed content and marketing campaigns, and as a freelance Web Designer, creating digital marketing materials. Gustavo has also held graphic design positions at Mercado & Eventos and Fess'Kobbi, contributing to the production of digital and printed media. Earlier career roles in insurance included technical assistant positions at Vila Velha Corretora de Seguros and Unioncorp Corretora de Seguros. Gustavo holds a degree in Comunicação Social - Publicidade e Propaganda from Universidade Paulista and is currently pursuing an MBA in Gestão de Projetos at USP/Esalq.