James Higgins

James Higgins is an experienced eCommerce professional currently serving as the eCommerce Technology Enablement Manager at Lenovo since March 2025. Previously, James held the position of Ecommerce Manager at BDR Thermea Group, where responsibilities included defining strategy for scalable eCommerce growth and leading a team to execute a digital enablement strategy. Prior to this, James served in various roles at Lenovo over a decade, such as Senior Global eCommerce Manager for Services/Software, where management of the global IT capability roadmap for services and software was a key focus. Earlier experience includes managing online sales and marketing functions at Evergreen Healthfoods, Budget Car Rental, and eircom, with a strong foundation in business development and marketing. James holds multiple degrees in marketing, including a master’s degree from the University of Galway.