Emma Lithander

Emma Lithander has considerable work experience in the marketing and category planning field. From 2010 to 2022, they held various roles at Lenskart.com and adidas. Emma'smost recent position was as the VP Category and Marketing SEA ME at Lenskart.com, starting in September 2022. Prior to that, they worked as the Head of Category and Brand Marketing at the same company from September 2020 to December 2022. Before joining Lenskart.com, Emma spent several years at adidas, where they held positions such as Director Category Planning, Brand Activation Director for South East Asia & Pacific, Senior Brand Communication Manager Omnichannel, and Assistant Marketing Manager. Emma also had roles as a Merchandiser for Reebok footwear and a Buyer at Reebok. Emma began their career with a marketing internship at Are you Swedish? in 2010. Overall, they have extensive experience and expertise in marketing, category planning, brand management, and merchandising.

Emma Lithander completed a Bachelor's degree in Marketing from Halmstad University from 2007 to 2010. Emma also attended HES Business school from 2009 to 2010, where they obtained a Bachelor's degree in Finance and Marketing.