Luka Jevtovic

Luka Jevtovic is a seasoned professional with extensive experience in the retail sector, particularly in the fruits and vegetables category. Since May 2014, involvement at Lenta has included roles as Commercial Director and Category Director for fruits and vegetables, as well as Category Director for supermarkets and various managerial positions in fresh and dry categories. Prior experience at Metro Cash&Carry doo Serbia, from September 2011 to April 2014, encompassed training as a Category Manager in Fresh and active participation in Customer Led Category Management. Responsibilities throughout the career have included assortment building, layout planning, competition benchmarking, customer analysis, promotion planning, market trends analysis, store remodeling, and reporting. Luka Jevtovic holds educational qualifications from the University of Belgrade and x gimnazija.