Lenta
Ekaterina Zabavina has a diverse work experience in various companies. Ekaterina started their career at Euroset in 2010 as the Manager of Web-projects and later became the Head of Internet projects & Internet marketing. Ekaterina then joined Media Markt in 2013 and served as the Head of Digital Products for five years. In 2018, Ekaterina became the Chief Product Officer at Утконос, where they stayed until 2022. Currently, they hold the position of Product Director in the Big Data Department at Lenta.
Ekaterina Zabavina attended МИРЭА from 2003 to 2009, where they obtained a Specialist degree in Systems Engineering.
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Lenta
Lenta is one of the largest retail chains in Russia and the country's second-largest hypermarket chain. The company was founded in 1993 in St. Petersburg.