• Lenta

  • Vyacheslav Filimonov
VF

Vyacheslav Filimonov

Brand Director at Lenta

Vyacheslav Filimonov has a strong background in marketing and brand management. Vyacheslav has held various leadership roles in companies such as Mybox, VILON ltd, Lenta, Utkonos, Modi Fun Shop, Canpol sp, NMSBG, and Absolut communications group. Throughout their career, they have successfully developed marketing strategies, launched new products, managed sales growth, and implemented effective communication strategies. Vyacheslav has experience in market analysis, pricing, branding, packaging development, and advertising campaigns across multiple channels. Vyacheslav Filimonov also has a proven track record in repositioning brands, developing private labels, and implementing loyalty programs.

Vyacheslav Filimonov earned a diploma in Marketing Management from State University - Higher School of Economics in 2012. Prior to that, they obtained another diploma in Law from Tolyatti Academy of Management (formerly International Academy of Business and Banking) between 1997 and 2002.

Location

Moscow, Russian Federation

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Lenta

Lenta is one of the largest retail chains in Russia and the country's second-largest hypermarket chain. The company was founded in 1993 in St. Petersburg.


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Employees

10,000+

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