Manuela Gesslbauer

Manuela Gesslbauer is a Senior Marketing Manager at Lenzing Group since April 2021, overseeing the DACH market, South America, and cross-regional projects while leading initiatives with various brands and industry partners. Previously, Gesslbauer held senior marketing roles focusing on brand partnerships and communications in the Americas, concentrating on the efficient implementation of marketing strategies for Lenzing's branded fiber products. Gesslbauer's experience also includes positions at Mars as a Senior Portfolio Manager and Brand Manager, managing brand strategies across multiple regions, and a significant tenure at Red Bull Media House, where responsibilities ranged from product management to project management and marketing strategy development. Gesslbauer's academic background includes a Master of Arts in Business from FHWien der WKW and a Bachelor of Arts in Business from the same institution, along with studies at Amsterdam University of Applied Sciences.