Laura Paola Martinez Ruiz

Laura Paola Martinez Ruiz is a Social Media Manager at Leo Burnett, specializing in team leadership and digital project management since January 2021. Previously, Laura held roles as Senior Community Manager with a focus on strategic content planning, and as Community Manager at McCann Worldgroup, where content generation and campaign reporting were key responsibilities. Early experience includes community management and graphic design for Serfelsa Laboratorios Ltda. and contributions to social communications at Yunus Social Business. Laura's involvement with the United Nations Development Programme in Colombia focused on economic development initiatives, while initial academic support was provided as a monitor for communication students at Universidad Central, where Laura also completed multiple degrees, including a Specialization in Digital Advertising and a Master's in Social Innovation.