Maria Luisa Villegas

Maria Luisa Villegas is a seasoned marketing professional with extensive experience in driving e-commerce growth and enhancing consumer engagement, currently serving as Marketing Director at Leonisa USA since January 2017. Under this role, Maria Luisa successfully increased online sales by 24% year-over-year through strategic seasonal assortments and implemented a new e-commerce platform focused on user experience. Previously, as Commercial Planning Manager, Maria Luisa utilized business analytics for informed decision-making and strategic development. At Cadena S.A., as Master Planner, Maria Luisa developed customer relationship strategies that improved key business indicators across various industries. Maria Luisa's career began at Coca-Cola FEMSA, where effective marketing strategies achieved significant volume growth. Maria Luisa holds a Master's degree in Digital Marketing, a Specialist degree in Marketing, and a Bachelor's degree in International Business, all from Universidad EAFIT.