Emanuel Peter

Head Of App Marketing at LeoVegas

Emanuel Peter has a diverse work experience spanning multiple industries and roles. Emanuel is currently working at LeoVegas Group as the Group Head of App Marketing. Prior to this, they held the position of Group App Marketing Lead at the same company.

Before joining LeoVegas Group, Emanuel worked at Triller as the Technical Growth Lead - Product Owner at the Retention Squad. Emanuel was responsible for delivering program targets through continuous innovation and scaling of winning experiments. Emanuel also played a crucial role in steering ASO, performance marketing, retention, and CRM strategies.

From 2018 to 2021, Emanuel worked at Lottoland as a Senior Mobile Marketing Manager. In this role, they led the mobile marketing strategy, focusing on App Store Optimization, Paid User Acquisition, Onboarding, and Customer Engagement. Emanuel also analyzed key KPIs and collaborated with the BI team to report on major metrics. Additionally, they ensured compliance with advertising, regulatory, and legislative standards.

Further, Emanuel has experience as a Guest Lecturer at Tor Vergata School of Business Administration and as a Product Owner at William Hill for Games and Bingo. Emanuel also worked at Lottoland as a Mobile Marketing and Product Manager.

Earlier in their career, Emanuel held roles as a Mobile Product Manager and Web Product Manager at IGT. Emanuel also worked as a Content Manager at Lottomatica and co-founded Digital Resort S.r.l. Additionally, they gained experience as a Videomaker before their entry into the professional world.

Emanuel Peter's education history is as follows:

- In 2011, Emanuel attended MIP Politecnico di Milano for a brief period. The field of study was "Canali digitali e nuovi paradigmi di Marketing," but no degree was obtained.

- In 2009, they enrolled in PC Academy for a Master's program in Web Design and Promotion. The duration of the program is not specified, and it is unclear if a degree was earned.

- From 2007 to 2008, Emanuel pursued a Master of Arts in Communication - Master in Economia e Gestione della Comunicazione e dei Media at the University of Rome Tor Vergata.

- Emanuel completed their undergraduate studies in Economics at Università degli studi Roma TRE from 1998 to 2006.

- In 2001 to 2002, they also had some involvement with Nuova Università del Cinema e della Televisione, focusing on Commercial Directing and Videoclip, although it does not indicate if a degree was obtained.

Additionally, Emanuel holds certifications in various digital marketing fields. In 2021, they obtained the Apple Search Ads Certified from Apple. In the same year, they also received certifications from Google, including the Google Ads Display Certification and the Google Ads Search Certification. The precise months for obtaining these certifications are January and October 2021, respectively.

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