Sam L.

Sam L. has a diverse work experience spanning several roles and companies in the gaming and betting industry. They are currently working at LeoVegas Group as the Head of Gaming Commercial. Prior to this, they held positions at LeoVegas Group as the Head of Casino Strategy and Business Development, the Head of Retention & Engagement, and the Head of Gaming for LeoVegas UK.

Before their time at LeoVegas Group, Sam L. worked as the Director of Product at Playzido. They also gained experience as a Gaming Consultant at Paddy Power Betfair and held the role of Head of Casino at BGO Group. For Kindred Group plc, Sam L. served as the Casino Marketing Manager. They also worked at Betclic Everest Group, where they held positions such as Marketing Manager, Poker Retention Manager, and Poker Retention Executive.

Sam L.'s career began at William Hill, where they worked as a Sportsbook Content Publisher and Sports Writer before transitioning to the role of Telephone Betting Agent.

From 2007 to 2010, Sam L. attended Leeds Beckett University, where they pursued a Bachelor of Science degree in Politics.