Candida Franchi is a Global Account Executive at LePub, part of Publicis Italy, since August 2023, where coordination of Heineken global and local campaigns is a primary focus. Prior experience includes roles as an Account Executive at bcube from September 2021 to August 2023, managing various projects for major clients including SAMSUNG and Findus. Additionally, Candida served as a Junior Account at Hi! Comunicazione, an Export Sales Assistant for the Iberic and South American markets at ISI Sementi, and worked as an Export & Marketing Assistant at ACEF, where responsibilities included digital marketing strategies and client acquisition. Candida's career began with an internship in international sales and marketing at Ravasini & Parmameccanica. Academic qualifications include a degree in International Relations from Università Cattolica del Sacro Cuore and Universidade Nova de Lisboa, complemented by a linguistic education from Liceo Linguistico Guglielmo Marconi.