Francesca Zedde

Francesca Zedde is an accomplished advertising professional with extensive experience in strategic planning and account management. Currently serving as Head of Strategy at LePub | Powered by Publicis Italy since April 2023, Francesca previously held the position of Strategy Director and Senior Strategist at Droga5 from October 2019 to August 2023. Prior roles include Senior Strategic Planner at Saatchi & Saatchi, and Senior Strategic Planner Freelance at TBWA\G1. Francesca has worked on significant accounts such as Unilever, Kenwood, and Intercontinental Hotel Group, contributing to global brand planning and campaign development across major markets. Francesca's career began as an Account Executive at Saatchi & Saatchi and includes a range of roles in project management and client service. Francesca holds a Laurea Magistrale in Marketing Management from Università Bocconi and a Bachelor's degree in Comunicazione from Università degli Studi di Milano.