Lorna Ruane

Lorna Ruane is the Director of Data and Culture Lab at LePub, where they focus on understanding consumer behavior through a blend of quantitative and qualitative research methods. They hold a PhD in consumer behavior and brand relationships, emphasizing the influence of social media on purchasing decisions. Previously, Lorna served in various roles, including Group Data Strategy Director at Droga5 and Head of Data at Spotlight Oral Care, where they led significant research initiatives and contributed to global expansions. Lorna has also worked as a marketing lecturer at the National University of Ireland Galway, further highlighting their expertise in marketing and data strategy.