Francisco C. has a diverse work experience in various roles related to digital strategy, creative direction, and copywriting. Francisco is currently working as the Principal of Digital Strategy & Integration at LERMA/ since 2023. Prior to this, they held the position of Principal of Digital and Social Media Strategy at the same company from 2020 to 2023. Before joining LERMA/, Francisco worked as the Director of Digital Strategy at Dieste Inc. from 2015 to 2020. Francisco also served as the Director of Digital Strategy at Dieste Inc. from 2012 to 2015.
From 2010 to 2012, Francisco worked as the Executive Creative Director at Lead2Action, where they managed and defined the working process for planning and creative teams. Francisco interpreted marketing communication strategies and defined their creative digital output into the market.
From 2008 to 2012, Francisco was the Managing Partner at Nueve por Nueve S.C. Previously, they worked as a Commercial Supervisor at ZERTIOR in 2008, where they customized strategies for clients by providing creative concepts tailored to their market strategies.
Earlier in their career, Francisco held various roles at Dieste Inc., including Associate Creative Director from 2004 to 2007, and Sr. Copywriter from 2000 to 2004. Francisco also worked as a Copywriter at Lapiz in 2000 and started their career as a Copywriting Intern at J. Walter Thompson Worldwide from 1997 to 1998.
Francisco C. began their education at Universidad An谩huac, where they pursued a degree in Comunicaci贸n from 1995 to 1998. After completing their undergraduate studies, they attended The University of Texas at Austin from 1998 to 2000, earning a Bachelor of Science degree in Advertising and Marketing. Francisco then furthered their education by pursuing an MBA in Sports Marketing and Management at Universidad Europea from 2007 to 2008.
In addition to their formal education, Francisco has also obtained several certifications to enhance their skills and knowledge. In 2014, they completed the Adobe Social: Reporting and Adobe Social: Applications programs offered by Adobe. Following that, in 2015, they participated in the Twitter Flight School Program. Continuing their professional development, Francisco completed the Developing a Culture of Innovation course at the Yale School of Management in 2020. Most recently, in 2021, they obtained the Brandwatch Foundations Certification from Brandwatch.
These educational experiences and certifications demonstrate Francisco's commitment to gaining expertise in various areas within marketing, advertising, and social media.
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