Luis Guido

Luis Guido currently serves as the Senior Director of Brand Leadership at LERMA/, starting in January 2023. Previously, Luis held the position of Vice President of Marketing at THIRD EAR AGENCY from October 2016 to December 2022, focusing on impactful, culturally-driven advertising. Prior roles include Marketing Director at CompassLearning, where responsibilities spanned creative leadership and cross-department collaboration, and Group Account Director at LatinWorks, where Luis launched the agency's first experiential marketing division. Additionally, roles at Miller Brewing Company and GMR Marketing involved managing branded retail initiatives and leading marketing programs for high-profile clients. Luis initiated a career in marketing at the Cartel Group, specializing in Hispanic marketing. Luis holds a Bachelor's degree from The University of Texas at Austin.