Pedro Lerma

Pedro Lerma has over 28 years of experience in the advertising and media industry. Pedro currently serves as the Chief Executive Officer of YouNite Media, a minority-owned media platform that specializes in helping clients reach diverse audiences. Prior to this, Lerma founded LERMA, a full-service branding and creative agency based in Dallas. Pedro held the position of CEO at LERMA for over 12 years and worked with clients such as Avocados From Mexico and The Home Depot. Lerma also worked as a Principal at The Richards Group, the largest independent branding agency in the nation, where they focused on creative work. Pedro began their career as an Account Supervisor at DesignWorks Advertising Group.

Pedro Lerma holds a Bachelor of Applied Arts & Sciences degree in Marketing from Midwestern State University. The duration of this education is not specified.