Emanuel Magessi Lopes

Emanuel Magessi Lopes currently holds the position of Manager of Customer Intelligence Analytics at Leroy Merlin, where responsibilities include building the customer loyalty program strategy and defining a data-driven Customer Centric CRM strategy. Prior roles at Leroy Merlin encompassed coordinating web analytics, data visualization, and performance strategies for traffic acquisition, particularly focusing on SEO and website optimization. Previously, Emanuel served as a Digital Marketing Specialist at Artsana Group, managing digital marketing campaigns and traffic acquisition strategies. Experience also includes ecommerce management at Knot - just for kids? and various roles at Fnac, including web UX analysis and web content management. Emanuel has a degree in Photography and Imaging Technologies from ESTC and has worked as a cinematographer and a photographic printer in earlier career stages.