Pavel Basok

Pavel Basok is an experienced professional in sales and marketing management, currently serving as the Head of Direction B2B Prof Segments at Leroy Merlin since October 2022. Previously, Pavel held the position of Head of Sales and Marketing at INTERMA from June 2020 to October 2022, overseeing a team of approximately 40 people and managing commercial strategy and operations for engineering and heating equipment. Additional roles include Development Director at MSS International Construction Systems JSC, where Pavel launched a new business area, and Head of Sales at Fluidra, contributing to significant market share growth. With a strong background in project management and customer relations, Pavel has consistently achieved impressive sales increases across various organizations since starting a career in 2010, following an education at Southern Ural State University.