Sergio Henrique Ferraz de Souza

Sergio Henrique Ferraz de Souza is an accomplished professional with extensive experience in e-commerce and marketing leadership roles across various companies. Currently serving as the E-commerce, Retail Media, and Distance Sales Director at Leroy Merlin since March 2023, Sergio has successfully driven significant revenue growth and profitability through innovative strategies. Previous leadership positions include Director of E-commerce at Cogna Educação, where Sergio focused on brand management and multichannel marketing, and Head of Growth Marketing & CRM at Magazine Luiza, where a strong emphasis was placed on brand positioning and enhancing customer loyalty. Sergio’s career began at IDC, leading to roles in commercial management and strategic planning in notable organizations like B2W Digital and Belmicro. Sergio holds an MBA in Business Administration from Ibmec and furthered education in Digital Strategies for Business Transformation at Columbia Business School.