Zhiyi Zhang

Zhiyi (Amber) Zhang currently serves as the Global Club Marketing Lead - Growth and the Growth Marketing Lead - Digital Products (LM+) at Les Mills International, a position held since September 2023. Prior experience includes working as a Performance Media Specialist at Spark New Zealand from July 2022 to September 2023, and as a Search Specialist at GroupM between September 2021 and July 2022. Zhiyi also gained experience as a Digital Marketing Specialist at Webzilla from October 2020 to September 2021. Expertise lies in creating and optimizing digital campaigns via platforms such as Google, Facebook, and WeChat, with a focus on generating return on ad spend (ROAS) and enhancing brand awareness. Zhiyi holds a Bachelor of Science degree in Statistics and Information Systems from The University of Auckland, completed in 2020.