Marie Cornen

Marie Cornen is an experienced CRM Manager with a strong background in developing and executing marketing automation strategies across multiple European markets. Currently working at Mium Lab since May 2022, Marie leads campaign planning, targeting, and performance monitoring using tools like Klaviyo, while also enhancing customer retention and data collection efforts. Previously, at Smartbox Group, Marie managed campaigns for Northern Europe markets and improved customer engagement through automated strategies. As a Senior CRM Executive, Marie created impactful campaigns during the COVID-19 pandemic to mitigate challenges for the France and Belgium markets. Earlier roles include e-CRM project leadership at VOLCOM and strategic marketing assistance at Monoprix and Cellfish Media. Marie holds a Master's degree in E-Business from EMLV and has additional qualifications in web project management.