Salomé Boukhalfa

Shah Alum is an experienced digital marketing professional with a robust background in email marketing and digital strategy. Currently serving as Vice President of Digital at J.P. Morgan since July 2016, Shah has held previous roles including eCRM Manager in EMEA and e-Marketing Consultant at emocial digital and Wildfire HQ Marketing. Shah has also managed marketing solutions at Naked Communications Europe and served as Campaign Manager at Intela, contributing to significant revenue growth through email channels. Early career experiences included roles at eBay Enterprise and Emailvision, where Shah handled high-profile clients and provided strategic email marketing support. Shah holds a BSc in Information Systems with Business Management from the University of Westminster.