Alicia Borchardt is a marketing professional with extensive experience in various managerial roles across multiple companies. Currently serving as the Marketing Manager - Residential at Lessen since July 2024, Alicia previously held the position of Marketing Programs Manager at TechTarget from December 2021 to July 2024. Earlier, Alicia was the Marketing Manager at Fig & Birch Interiors, overseeing marketing for retail furniture brands, and served as the Marketing Manager at Landmark Recovery, where responsibilities included managing a $3M+ ad spend and leading an in-house marketing team. Alicia's career began with positions as a Marketing Team Lead and Social Media Specialist, alongside an internship at State Farm®. Alicia holds a Bachelor of Science in Marketing from the W. P. Carey School of Business at Arizona State University, earned in 2018.