Irina Iozefson-Schneider is a seasoned professional with extensive experience in digital transformation and growth strategy across various sectors. Currently serving as a Partner and Advisor at LetterOne, Irina advises on key areas including tech investment and customer value management. As a Digital Transformation Advisor for Grupo Dia, Irina contributes to enhancing customer engagement for a prominent grocery chain. In addition, Irina holds a position as a Non-Executive Board Member at Holland & Barrett and previously served on the Advisory Board of X5 Retail Group. Past roles include Vice President of Ecommerce Growth at Mail.Ru Group, Operations Marketing Director at Yandex, and Head of Marketing Department at MegaFon. Irina possesses advanced academic credentials, holding an MBA from INSEAD and a Master's degree from Transbaikal State University.