Leukaemia Foundation
Melissa Baker is a seasoned digital marketing professional with extensive experience in developing and optimizing marketing strategies within the non-profit and tourism sectors. Currently serving as a Search Officer at the Leukaemia Foundation since June 2022, Melissa focuses on enhancing organic and paid search marketing initiatives for key campaigns. Prior to this role, Melissa excelled as a Digital Campaigns & Analytics Specialist at the same organization, strategizing for significant events like the World's Greatest Shave and Blood Cancer Awareness Month. Previous experience includes positions as a Digital Marketing Coordinator at Fastrack Digital and a Digital and Content Marketing Contractor for Banff & Lake Louise Tourism, where Melissa supported marketing efforts during challenging times. With a solid foundation in product management and consumer marketing during tenure at Flight Centre Travel Group, Melissa holds a Bachelor's degree in International Hotel & Tourism Management from The University of Queensland.
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Leukaemia Foundation
The Leukaemia Foundation is the only national charity dedicated to helping those with leukaemia, lymphoma, myeloma and related blood disorders survive and then live a better quality of life. It exists only because of the generous and ongoing support of the Australian community. Leukaemia, lymphoma and myeloma are all types of blood cancer and they can develop in anyone, of any age, at any time. Another 53 Australians are diagnosed each and every day. Although improved treatments and care are helping more people survive, sadly someone loses their life to blood cancer every two hours. In fact, blood cancer combined is the second most commonly diagnosed cancer in Australia, and the second most common cause of cancer death, claiming more lives than breast cancer and melanoma combined. Learn more about blood cancer and how you can beat it at leukaemia.org.au.