Brian Sykes

Brian Sykes is an experienced executive in the beverage alcohol industry, currently serving as Vice President National Accounts Large Format Off-Premise at LeVecke since May 2025. Prior to this role, Brian held the position of Vice President of Sales and Marketing at Terrapin Beer Co. from August 2018 to June 2025, where significant contributions were made to drive profitability and align brand strategies with consumer demands. Brian's earlier experience includes serving as Chain Sales Manager for Walmart/Sam’s Club at Molson Coors Beverage Company, managing substantial sales, and implementing strategic growth initiatives. Additionally, Brian has a strong background in marketing and partnership management, having worked with GMR Marketing and Lowe's Sports & Partnerships. Brian holds a Bachelor's degree in Sport Management and Marketing from High Point University, earned in 2001.