Luis Godinez

Luis Godinez is a seasoned marketing professional with extensive experience in brand strategy, consumer engagement, and team leadership across multiple industries. Currently serving as the Senior Director of Marketing & Brand Experience for LATAM at Levi Strauss & Co., Luis is responsible for strategic store planning and enhancing brand presence through visual merchandising. Prior roles include Marketing Director for Mexico & LATAM at Levi Strauss & Co., and Marketing Director for Talisis Education Group, where Luis led significant brand campaigns and managed large teams. With a progressive career at Nike, Luis held various leadership positions including Director of Category Running & Women's and Director of Brand Planning & Operations, developing comprehensive marketing strategies across several regions. Luis began the career in retail and customer service, holding multiple buyer and planning positions at Liverpool and American Express, after earning a Bachelor's degree in Business Administration from Universidad La Salle, A.C.