Lewis Ginter Botanical Garden
Will Nelson is an accomplished Digital Content Strategist at Lewis Ginter Botanical Garden, where responsibilities include developing social media strategies and managing online content. With a robust freelance career in photography and videography since 2014, Will Nelson specializes in various areas such as portraits, events, live music, and fashion within the Greater Richmond Area. Prior experience includes a Creative Content Producer role at JMI, where Will Nelson executed content strategies and developed visual media for notable events, and several internships focused on social media marketing and content creation for different organizations. Will Nelson holds a Bachelor of Science degree and an Undergraduate Certificate in Venture Creation from Virginia Commonwealth University.
Lewis Ginter Botanical Garden
Lewis Ginter Botanical Garden’s mission is education and our passion is connecting people and plants to improve communities. Our goal is to extend beyond traditional boundaries to have a positive impact and to enrich lives. The Garden is growing fresh produce for the hungry; actively participating in urban greening and water management initiatives; contributing to economic development and work-force training; and educating diverse youth and adult audiences about critical issues related to the interdependence of plants and people. Our Mission affirms the Garden as a primary resource for learning about the botanical world—its beauty, heritage, and significance to the web of life. Lewis Ginter Botanical Garden connects people through plants to improve communities. Our Vision builds upon our accomplishments and expanded presence and responsibility as we have transformed from a local attraction to a national place of excellence. Lewis Ginter Botanical Garden, including the new Lewis Ginter Nature Reserve, reveals the unity and integration of human and plant life, celebrates the fundamental significance of the natural world, and enriches communities through horticultural and educational excellence and innovative outreach initiatives.